Event & Experience Logos

During my time at Valleyfair, I developed logos and visual identities for a variety of seasonal events, attractions, and promotional initiatives across the park. Each project required a distinct creative approach while balancing event-specific themes with Valleyfair's established brand standards, resulting in visual identities designed to enhance the guest experience across marketing, signage, and promotional materials.

Featured Projects

  • The Case of the Blanket Bandit – Visual identity for a park-wide scavenger hunt experience.

  • The Race for Route 76 – Branding for a follow-up interactive guest adventure.

  • Renegade Cider – Branding for a new cider offering introduced during the 2021 season.

  • Soak City Surfboard Mystery – Logo design supporting a summer-themed scavenger hunt event.

  • The Masque – Identity created for a ValleySCARE seasonal experience.

  • Silent Disco – Branding developed for an entertainment offering during The Great Pumpkin Fest.

Project Snapshot

Skills Applied

  • Logo Design

  • Brand Identity

  • Concept Development

  • Visual Storytelling

  • Event Branding

  • Marketing Design

Deliverables

  • Event Logos

  • Promotional Branding Assets

  • Marketing Graphics

  • Digital Applications

Environmental Graphics, Guest Experience & Marketing Design

In addition to event branding, I created a variety of guest-facing and operational marketing materials supporting departments across Valleyfair. From promotional campaigns and admissions materials to wayfinding and environmental graphics, these projects helped communicate information, enhance the guest experience, and support park-wide initiatives.

Featured Projects

  • Designed promotional materials, signage, and branded assets supporting Group Sales initiatives, special events, and park-wide marketing efforts.

  • Created guest engagement materials, including collectible merchandise, interactive experiences, and event collateral.

  • Developed employee-facing communications and branded materials, including apparel, scholarship promotions, mission statement displays, and operational signage.

  • Produced wayfinding, directional, and environmental graphics that enhanced guest navigation and supported park operations.

  • Designed a variety of marketing, social media, and experiential assets for Grand Carnivale, including photo opportunities, promotional campaigns, event signage, and guest communications.

Project Snapshot

Skills Applied

  • Environmental Graphics

  • Signage Design

  • Marketing Design

  • Print Production

  • Guest Experience Design

  • Wayfinding

  • Vendor Collaboration

  • Cross-Functional Collaboration

  • Large-Format Graphics

Deliverables

  • Environmental Signage

  • Large-Format Graphics

  • Retractable Banners

  • Kiosks

  • Promotional Materials

  • Guest Experience Assets

  • Employee Communications

  • Apparel Graphics

Previous

Cultural & Internal Communications