Design Experience


PD Instore
Graphic & Digital Designer
October 2022-June 2026

  • Led the development and maintenance of the company website, collaborating with leadership to enhance user experience, expand content offerings, and support strategic business initiatives.

  • Conceptualized and executed creative marketing campaigns, branding solutions, and visual communications that aligned with organizational goals and strengthened brand awareness.

  • Planned, branded, marketed, and executed company-wide employee engagement initiatives

  • Developed and managed content strategies for social media channels, creating graphics, photography, video content, and motion graphics to increase audience engagement and brand visibility.

  • Produced internal marketing materials, informational graphics, and communication assets that supported company initiatives, employee programs, and leadership messaging.

  • Collaborated cross-functionally with Human Resources, executive leadership, and internal stakeholders to develop creative solutions, drive organizational initiatives, and support company culture objectives.

  • Created and executed event branding systems, promotional campaigns, signage, print collateral, presentations, and digital assets for internal and external events.

  • Captured and edited photography and video content for marketing campaigns, employee events, and corporate communications, expanding multimedia storytelling capabilities.

  • Utilized AI-powered tools to improve workflow efficiency, accelerate content development, support creative ideation, and enhance production processes while maintaining strategic human oversight.

  • Created production-ready dielines and print files for promotional materials, and branded collateral, ensuring accuracy and adherence to print specifications.

  • Partnered with Creative Design leadership, studio designers, and executive stakeholders to present concepts, refine creative direction, and deliver high-impact visual communications.

  • Contributed to a collaborative culture focused on innovation, creativity, empowerment, and employee engagement.

  • Selected Projects and Initiatives

Valleyfair
Graphic & Digital Design Assistant
April 2021-October 2021 & April 2022-October 2022

  • Creating, conceptualizing, and implementing artwork for printed and digital materials

  • Working collaboratively with manager and other team members to develop visual assets for concepts, designs, art direction, production, print buying, and quality control while supporting brand guidelines and creative briefs

  • Ensuring all creative assets adhere to brand standards and marketing objectives

  • Using project management tools to plan, prioritize, and organize a diversified workload and communicating with client(s) for review, revisions, and approvals to ensure deadlines are met

  • Recommending production methods considering quantities and budget constraints, and preparing quotations for outside printers

  • Analyzing proofs to recommend any needed corrections and inspecting printing materials upon receipt

  • Updating various digital materials on screens for different areas in the park, including HR Boards for employees and Welcome Signs in-park

  • Creating content for social media, digital signage, digital billboards and ensuring all signs met size and formatting specifications

The Metropolitan & Haute Dish
Layout Designer
July 2019-December 2019

  • Working closely with the Managing Editor on Metropolitan State University’s newspaper to ensure every asset is collected

  • Readying and editing each page, ensuring layout flows smoothly from one page to the next

  • Providing feedback on newspaper layout and soliciting feedback from managing editor to refine designs

  • Gathering various forms of assets such as photos, scanned artwork, digital photography, and writing from various students

  • Ensuring each asset is ready for print production

  • Collaborating with Managing Editor to conceptualize ideas, ensuring layout align with standards for the magazine

Creative & Design

  • Brand Identity

  • Logo Design

  • Event Branding

  • Print Design

  • Layout Design

  • Marketing Design

  • Environmental Graphics

  • Digital Signage

Content & Communications

  • Content Strategy

  • Campaign Development

  • Internal Communications

  • Social Media Marketing

  • Copywriting

  • Employee Engagement

  • Culture & Engagement Initiatives

Multimedia

  • Motion Graphics

  • Video Editing

  • Photography

Collaboration & Strategy

  • Cross-Functional Collaboration

  • AI-Assisted Creative Workflows

Technical

  • Adobe Creative Suite

  • HTML & CSS

Education


Minneapolis College of Art and Design (In Progress)

Graphic and Web Design, Master of Arts

Metropolitan State University
January 2017-December 2019

Creative Writing BA, Advertising Minor - GPA 3.59

  • Honors & other items

    • Dean’s List: Fall 2017, Fall 2018, Spring 2019, Fall 2019

    • Graduated Cum Laude

Hennepin Technical College
August 2011-May 2018

Graphic & Web Design A.A.S. - GPA 3.55

  • Honors & other items

    • Phi Theta Kappa Member

    • President’s List Achievement: Fall 2011, Spring 2021, Fall 2021, Fall 2013