Design Experience
PD Instore
Graphic & Digital Designer
October 2022-June 2026
Led the development and maintenance of the company website, collaborating with leadership to enhance user experience, expand content offerings, and support strategic business initiatives.
Conceptualized and executed creative marketing campaigns, branding solutions, and visual communications that aligned with organizational goals and strengthened brand awareness.
Planned, branded, marketed, and executed company-wide employee engagement initiatives
Developed and managed content strategies for social media channels, creating graphics, photography, video content, and motion graphics to increase audience engagement and brand visibility.
Produced internal marketing materials, informational graphics, and communication assets that supported company initiatives, employee programs, and leadership messaging.
Collaborated cross-functionally with Human Resources, executive leadership, and internal stakeholders to develop creative solutions, drive organizational initiatives, and support company culture objectives.
Created and executed event branding systems, promotional campaigns, signage, print collateral, presentations, and digital assets for internal and external events.
Captured and edited photography and video content for marketing campaigns, employee events, and corporate communications, expanding multimedia storytelling capabilities.
Utilized AI-powered tools to improve workflow efficiency, accelerate content development, support creative ideation, and enhance production processes while maintaining strategic human oversight.
Created production-ready dielines and print files for promotional materials, and branded collateral, ensuring accuracy and adherence to print specifications.
Partnered with Creative Design leadership, studio designers, and executive stakeholders to present concepts, refine creative direction, and deliver high-impact visual communications.
Contributed to a collaborative culture focused on innovation, creativity, empowerment, and employee engagement.
Selected Projects and Initiatives
Valleyfair
Graphic & Digital Design Assistant
April 2021-October 2021 & April 2022-October 2022
Creating, conceptualizing, and implementing artwork for printed and digital materials
Working collaboratively with manager and other team members to develop visual assets for concepts, designs, art direction, production, print buying, and quality control while supporting brand guidelines and creative briefs
Ensuring all creative assets adhere to brand standards and marketing objectives
Using project management tools to plan, prioritize, and organize a diversified workload and communicating with client(s) for review, revisions, and approvals to ensure deadlines are met
Recommending production methods considering quantities and budget constraints, and preparing quotations for outside printers
Analyzing proofs to recommend any needed corrections and inspecting printing materials upon receipt
Updating various digital materials on screens for different areas in the park, including HR Boards for employees and Welcome Signs in-park
Creating content for social media, digital signage, digital billboards and ensuring all signs met size and formatting specifications
The Metropolitan & Haute Dish
Layout Designer
July 2019-December 2019
Working closely with the Managing Editor on Metropolitan State University’s newspaper to ensure every asset is collected
Readying and editing each page, ensuring layout flows smoothly from one page to the next
Providing feedback on newspaper layout and soliciting feedback from managing editor to refine designs
Gathering various forms of assets such as photos, scanned artwork, digital photography, and writing from various students
Ensuring each asset is ready for print production
Collaborating with Managing Editor to conceptualize ideas, ensuring layout align with standards for the magazine
Creative & Design
Brand Identity
Logo Design
Event Branding
Print Design
Layout Design
Marketing Design
Environmental Graphics
Digital Signage
Content & Communications
Content Strategy
Campaign Development
Internal Communications
Social Media Marketing
Copywriting
Employee Engagement
Culture & Engagement Initiatives
Multimedia
Motion Graphics
Video Editing
Photography
Collaboration & Strategy
Cross-Functional Collaboration
AI-Assisted Creative Workflows
Technical
Adobe Creative Suite
HTML & CSS
Education
Minneapolis College of Art and Design (In Progress)
Graphic and Web Design, Master of Arts
Metropolitan State University
January 2017-December 2019
Creative Writing BA, Advertising Minor - GPA 3.59
Honors & other items
Dean’s List: Fall 2017, Fall 2018, Spring 2019, Fall 2019
Graduated Cum Laude
Hennepin Technical College
August 2011-May 2018
Graphic & Web Design A.A.S. - GPA 3.55
Honors & other items
Phi Theta Kappa Member
President’s List Achievement: Fall 2011, Spring 2021, Fall 2021, Fall 2013
