Typography & Brand Systems
Through branding, editorial design, and environmental graphics, I explored how typography can shape experiences across a variety of mediums and environments.
La Pasta Restaurant Branding
La Pasta is a fictional café-style restaurant concept developed as part of a graduate-level branding and environmental graphics course at the Minneapolis College of Art and Design. Designed to feel welcoming, playful, and approachable, the brand uses typography inspired by the flowing shape of pasta noodles to create a distinctive identity for a casual dining experience centered around comfort, community, and great food.
Contributions
Conducted research and concept development to define the restaurant's brand personality, audience, and visual direction.
Designed the complete visual identity system, including logo variations, a standalone icon, typography, and color palette.
Developed typography inspired by the shape and movement of pasta noodles to reinforce the restaurant's welcoming and approachable character.
Created environmental graphics, menus, and branded packaging concepts that extended the identity throughout the customer experience.
Applied the brand system across a variety of mockups to demonstrate real-world implementation and consistency across touchpoints.
Project Snapshot
Skills Applied
Brand Development
Logo Design
Environmental Graphics
Typography
Visual Identity Systems
Menu Design
Concept Development
Deliverables
Logo Suite
Brand Icon
Color Palette
Exterior Signage
Window Graphics
Wall Menu
Handheld Menu
Branded Packaging Concepts
Environmental Mockups
trvl. Magazine Branding
trvl. is a fictional travel magazine developed as part of a graduate-level branding and editorial design project at the Minneapolis College of Art and Design. Designed as a community-driven publication, the magazine combines authentic travel stories, photography, and editorial design to inspire exploration while maintaining a clean, modern, and approachable visual identity.
Contributions
Conducted research on travel publications to inform the magazine's branding, audience, and editorial direction.
Developed the trvl. visual identity system, including the masthead, brand voice, and publication concept.
Designed cover concepts, editorial layouts, and a table of contents system to establish a cohesive reading experience.
Curated content and created an eight-page feature article that demonstrated the magazine's visual and editorial framework.
Produced retail mockups and presentation materials to showcase the publication in a real-world context.
Project Snapshot
Skills Applied
Brand Development
Editorial Design
Publication Layout
Typography
Visual Storytelling
Research
Content Strategy
Art Direction
Deliverables
Magazine Masthead
Visual Identity System
Cover Concepts
Table of Contents Spread
Eight-Page Feature Article
Editorial Layout System
Retail Mockups
Motion & Video Exploration
Through this project, I explored how motion, timing, and visual storytelling can be used to capture attention and engage audiences through video-based media.
Golden Girls TV Land Bumper
Created as part of a motion and video design course at the Minneapolis College of Art and Design, this television bumper reimagines The Golden Girls through short-form motion design and video editing. The project explores pacing, visual storytelling, and audience engagement while reinforcing an established brand through motion.
Contributions
Edited and arranged video footage to create a cohesive short-form viewing experience.
Developed the pacing, timing, and visual flow of the bumper.
Selected and sequenced clips to support storytelling and audience engagement.
Applied motion design principles to reinforce the established tone and personality of the source material.
Project Snapshot
Skills Applied
Video Editing
Motion Design
Broadcast Design
Visual Storytelling
Timing & Pacing