“One Project”

One Project is a social media video created to showcase the collaboration, expertise, and innovation behind a confidential client project. Through a combination of videography, motion graphics, and storytelling, the piece transforms complex information into an engaging behind-the-scenes look at the process and people behind the work.

Contributions

  • Led the project from concept through final delivery, overseeing creative strategy and content development.

  • Captured and edited video footage, developing a cohesive narrative for social media audiences.

  • Created motion graphics and on-screen messaging to simplify complex information and enhance engagement.

  • Wrote and refined content in collaboration with stakeholders to ensure clarity, accuracy, and impact.

Project Snapshot

Skills Applied

  • Content Strategy

  • Videography

  • Video Editing

  • Motion Graphics

  • Storytelling

  • Copywriting

  • Creative Collaboration

Deliverables

  • Social Media Video

  • Motion Graphics

  • Video Content

  • Social Media Copy

PD Wrapped - 2025

PD Wrapped is an annual year-end recap that highlights the people, projects, milestones, and achievements that shaped the company throughout the year. Organized month by month, the campaign transforms a year's worth of content into an engaging visual narrative that celebrates company culture, client successes, and organizational growth.

Contributions

  • Led the project from concept through final delivery, developing the overall structure and visual narrative.

  • Gathered, organized, and curated content from across the organization to highlight key milestones and achievements.

  • Wrote copy and designed monthly recap assets that balanced storytelling with clear visual communication.

  • Collaborated with company leadership to ensure content accuracy and alignment with organizational priorities.

  • Created a cohesive campaign that celebrated company culture, client successes, and year-end accomplishments.

Project Snapshot

Skills Applied

  • Content Strategy

  • Storytelling

  • Information Design

  • Copywriting

  • Content Curation

  • Internal Communications

  • Visual Communication

  • Cross-Functional Collaboration

Deliverables

  • Year-in-Review Campaign

  • Social Media Content

  • Visual Recap Series

  • Copywriting

  • Content Strategy

Behind the Craft: The Plate Making Process

As part of the Behind the Craft educational content series, this video highlights the lithographic plate-making process used in commercial printing. The project was designed to translate a complex manufacturing process into engaging, easy-to-understand content while providing audiences with a behind-the-scenes look at the craftsmanship and technology behind print production.

Contributions

  • Led the project from concept through final delivery, overseeing research, content development, and creative execution.

  • Conducted independent research and collaborated with subject matter experts to accurately document the plate-making process.

  • Captured and edited video footage, transforming technical information into an accessible educational story.

  • Created motion graphics, on-screen messaging, and supporting content to enhance clarity and audience engagement.

  • Wrote video content and supporting copy for the Behind the Craft series.

Project Snapshot

Skills Applied

  • Content Strategy

  • Research

  • Technical Communication

  • Videography

  • Video Editing

  • Motion Design

  • Storytelling

  • Copywriting

Deliverables

  • Educational Video

  • Motion Graphics

  • Social Media Content

  • Video Copy

  • Social Media Caption

The Creative Process

The Creative Process is a nine-part content series designed to provide a behind-the-scenes look at how projects move through the Creative Team, from discovery and strategy to final delivery. Using custom photography, color symbolism, and visual storytelling, the series transforms an internal workflow into an engaging and approachable narrative for a broader audience.

Contributions

  • Researched and documented the Creative Team's workflow, translating a complex process into a clear visual narrative.

  • Led concept development, art direction, photography, design, and content creation for the series.

  • Reimagined the original concept based on stakeholder feedback, shifting from a vector-based approach to custom photography.

  • Created a nine-part content series using color symbolism, visual storytelling, and information design to communicate each stage of the process.

  • Collaborated with team members to ensure the content accurately reflected the creative workflow and project lifecycle.

Impact

The project received positive feedback from the Social Media Ideation Team and broader stakeholders for its ability to communicate a complex workflow in an engaging and accessible format. The success of the series led to the content being reshared, extending its reach and visibility beyond the original publication.

Project Snapshot

Skills Applied

  • Content Strategy

  • Information Design

  • Photography

  • Art Direction

  • Visual Storytelling

  • Research

  • Creative Problem Solving

  • Process Documentation

  • Social Media Content Creation

Deliverables

  • Nine-Part Content Series

  • Original Photography

  • Educational Graphics

  • Visual Storytelling Assets

  • Social Media Content

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