Women’s History Month Luncheon • PD Charity Drive
PD SPOT Award Week • PD EXPO

Women’s History Month Luncheon

The Women's History Month Luncheon is an annual employee engagement initiative I created in 2024 to celebrate Women's History Month and recognize the contributions of women across the organization. What began as a proposed concept quickly became a recurring company tradition, bringing together more than 50 women each year while honoring the legacy of a foundational company leader.

Contributions

  • Developed the event logo, visual identity, and supporting branding system.

  • Created promotional materials including email communications, digital signage, posters, event collateral, and RSVP assets.

  • Planned and coordinated internal marketing efforts, including communication schedules and employee engagement initiatives.

  • Collaborated with leadership and Human Resources to align event messaging, goals, and overall event strategy.

  • Contributed concepts for new event experiences, including commemorative materials, participation incentives, and the proposed Arline Award recognition program.

Impact

  • Conceived and launched a new annual Women's History Month initiative in 2024.

  • Established an event that continues to attract 50+ participants annually.

  • Inspired the creation of the Booked & Busy Women's Book Club in 2026.

Project Snapshot

Skills Applied

  • Event Branding

  • Internal Communications

  • Campaign Planning

  • Employee Engagement

  • Graphic Design

  • Event Marketing

  • Cross-Functional Collaboration

  • Leadership Partnership

Deliverables

  • Logo Design

  • Visual Identity

  • RSVP Campaign

  • Email Communications

  • Digital Signage

  • Event Posters

  • Stickers

  • Recognition Program Concepts

Expanding the Impact: Booked & Busy! Women’s Book club

Launched in 2026, Booked & Busy! is a women's book club created to foster connection, conversation, and professional growth beyond the annual Women's History Month Luncheon. The initiative quickly gained momentum, with approximately 30 of the company's 80 women employees participating in monthly discussions centered around learning, community, and shared experiences.

Contributions

  • Created the Booked & Busy logo and supporting brand assets.

  • Designed bookmarks and stickers for participants.

  • Assisted with planning and launch activities.

  • Supported an employee engagement initiative that achieved participation from more than one-third of the company's female workforce.

Project Snapshot

Deliverables

  • Logo Design

  • Bookmarks

  • Stickers

  • Brand Assets

  • Event Support Materials

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  • RSVP

PD Charity Drive

Launched in 2024, the PD Charity Drive is an annual employee giving initiative created to increase community involvement and support local charitable organizations. What began as a proposed concept evolved into a company-wide campaign that encouraged participation, raised awareness, and made charitable giving more accessible for employees across the organization.

Contributions

  • Proposed the initiative to leadership and helped guide the campaign from concept through execution.

  • Developed the campaign's visual identity and created supporting print and digital marketing materials.

  • Planned and executed internal communications and promotional strategies to build awareness and encourage participation.

  • Created employee-facing resources, including a QR code information hub with donation guidelines and campaign details.

  • Collaborated with stakeholders to coordinate logistics, communications, and overall campaign execution.

Impact

  • Helped establish and grow an annual employee-driven charitable giving initiative.

  • Collected more than 400 donated items during the inaugural 2024 campaign.

  • Generated an additional 250+ donations during the 2025 campaign.

  • Facilitated the collection of over 650 items across the first two years of the program.

  • Increased employee awareness and participation through strategic branding, communications, and engagement efforts.

Project Snapshot

Skills Applied

  • Campaign Development

  • Event Marketing

  • Employee Engagement

  • Internal Communications

  • Brand Development

  • Graphic Design

  • Print Design

  • Cross-Functional Collaboration

Deliverables

  • Logo Design

  • Visual Identity

  • Flyers

  • Standees

  • Email Graphics

  • Digital Signage

  • QR Code Information Hub

  • Promotional Materials

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PD SPOT Award Week

Launched in 2025, PD SPOT Award Week was created to increase participation in the company's employee recognition program through exclusive prizes, experiences, and promotional activities. By introducing a fresh visual identity and engaging campaign messaging, the initiative transformed an existing program into a highly visible employee engagement event that significantly increased participation and awareness.

Contributions

  • Led the rebrand of PD SPOT Award Week, developing the visual identity, campaign personality, and overall creative direction.

  • Planned and executed the marketing strategy, including campaign messaging, communication rollouts, and promotional scheduling.

  • Created promotional assets across print and digital channels, including email communications, digital signage, posters, standees, and informational materials.

  • Photographed prize inventory and incorporated imagery into campaign materials to increase visibility and employee engagement.

  • Collaborated with Human Resources, leadership, and creative partners to support campaign execution and enhance the employee experience.

Impact

  • Increased prize catalog engagement from approximately 10–50 monthly QR code scans to more than 400 scans during and following the campaign.

  • Significantly increased participation in the employee recognition program.

  • Generated demand that exceeded initial prize inventory, requiring additional items to be ordered.

  • Contributed to a substantial increase in SPOT Award redemptions, creating operational challenges due to the volume of submissions received.

  • Successfully transformed an existing employee recognition program into a highly anticipated company-wide event.

Project Snapshot

Skills Applied

  • Campaign Strategy

  • Brand Development

  • Creative Direction

  • Employee Engagement

  • Copywriting

  • Internal Communications

  • Event Marketing

  • Photography

  • Cross-Functional Collaboration

Deliverables

  • Brand Refresh

  • Marketing Campaign

  • Email Communications

  • Digital Signage

  • Flyers

  • Posters

  • Standees

  • Prize Photography

  • Promotional Copy

  • Informational Materials

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PD EXPO

PD EXPO is an annual employee innovation event that brings together cross-functional teams to solve creative challenges, build relationships, and showcase collaborative problem-solving. With a new theme each year, the event requires a fresh visual identity and promotional campaign designed to generate excitement, encourage participation, and support the overall experience.

Contributions

  • Developed and evolved the event's branding, visual identity, and promotional systems across multiple years.

  • Created annual logos, graphic systems, marketing materials, and event collateral aligned with each year's unique theme.

  • Planned and executed promotional campaigns across internal communications and social media to build awareness and encourage participation.

  • Supported event planning, logistics, and execution while collaborating with cross-functional teams and stakeholders.

  • Developed the 2026 AI-themed creative concept, including the original mascot character AIden and an interactive QR code experience.

Impact

  • Helped maintain and evolve a recurring employee innovation event across multiple years.

  • Strengthened employee engagement through themed branding, strategic communications, and social media storytelling.

  • Supported cross-functional collaboration by promoting an event that connected employees from different departments and backgrounds.

  • Created scalable annual branding systems that allowed the event experience to remain fresh and engaging year after year.

  • Introduced interactive and AI-inspired experiences for the 2026 event concept through the development of the AIden mascot and digital engagement elements.

EXPO Hype Video

To build excitement for the upcoming PD EXPO, I created a promotional hype video that was premiered during the annual company picnic. The video introduced the event theme, generated anticipation, and encouraged employee participation ahead of the official launch.

Project Snapshot

Skills Applied

  • Brand Development

  • Campaign Strategy

  • Event Marketing

  • Internal Communications

  • Social Media Marketing

  • Graphic Design

  • Creative Concepting

  • Employee Engagement

  • Event Planning

  • Cross-Functional Collaboration

Deliverables

  • Logo Design

  • Visual Identity Systems

  • Marketing Campaigns

  • Flyers

  • Stickers

  • Digital Signage

  • Social Media Content

  • Event Collateral

  • QR Code Experience

  • Character Design

  • Standee Design

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